By Editorial TeamWhen Grand View Research says the hair color market’s going to hit $35.3 billion by 2030, it’s because guys are getting serious about hair color premiumization. They’re spending more on quality. So what does that mean for the rest of their grooming? If they’re dropping cash on perfect hair, are they going to settle for sloppy body grooming and cheap waxing?
Key Takeaways
- The hair color market is booming to a projected $35.3 billion by 2030 because guys are paying for premium services, and that pulls the demand for quality waxing right along with it.
- A 2024 survey confirms the link: 68% of men aged 25-45 who get premium hair color also spend on professional body grooming.
- The 45% spike in male clients for grey blending shows they want a polished, natural look that includes professional hair removal.
- With TikTok and other platforms driving 72% of grooming choices for men under 35, visual consistency between hair and a smooth, waxed body is a must.
- Men in cities are spending 30% more on personal grooming since 2023, proving they’ll pay for quality across their entire routine, from hair color to waxing.
The $35.3 Billion Hair Color Market and Its Ripple Effect
That $35.3 billion projection for the hair color market from Grand View Research isn’t just noise. It’s a signal that men are completely changing how they think about their appearance. We’re not talking about just covering grey anymore. Guys are paying for nuance, men’s balayage, subtle highlights, custom grey blending. After a client spends a few hundred bucks on a perfect color treatment, their standards for everything else go way up, because they’re buying a total aesthetic. It looks jarring to see a guy with carefully colored hair but neglected, fuzzy knuckles or a messy back. That need for a complete, put-together look is what’s driving them straight to services like professional waxing.
68% of Premium Hair Color Users Also Opt for Professional Body Grooming
A late 2024 Statista survey of men aged 25-45 showed that 68% of guys who get premium color also pay for professional body grooming, which is a direct indicator of a shared mindset. Men who get the artistry of a high-end hair color just instinctively understand the benefits of professional hair removal. It’s about presenting a complete, confident image. For this crowd, professional waxing is a core part of their personal presentation strategy, locking in the consistency they want. The same discerning eye that makes a man choose a specific shade and application for his hair creates an expectation for a smooth, irritation-free result from a waxing service.
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Find a Studio Near You →45% Rise in Male Clients for Grey Blending Services
Data from salon software like Mindbody shows a 45% jump in men asking for grey blending services over the last three years, and this tells you everything you need to know. Grey blending is all about refining a man’s look, making him appear distinguished yet youthful, without looking artificial like he’s trying to hide his age. A client who wants that kind of subtle, natural-looking result in his hair is going to want the same clean, natural aesthetic for his body hair. They’re looking for enhancements that build a polished sense of confidence, not drastic makeovers. This mindset translates directly into a demand for waxing that gives smooth skin without angry red bumps or stubbly regrowth, which makes the choice of wax and the esthetician’s skill absolutely non-negotiable.
72% of Grooming Decisions Influenced by Social Media for Men Under 35
For guys under 35, social media is basically the new rulebook for grooming. A 2025 report from eMarketer found that 72% of them base their grooming choices on what they see on TikTok and Instagram. These platforms are built on a visual ideal of effortless perfection, with influencers showing off flawless hair and skin. When a young guy sees a hairstyle he wants, and realizes it only looks right with a super clean neckline, sharp beard lines, or smooth arms, that’s what sends him to book a waxing appointment. On social media, visual consistency is king, so a premium hair color job almost has to be paired with precise waxing, a fuzzy back or hairy shoulders would completely ruin the polished look they’re paying for.
| Factor | Hair Color Market | Related Grooming Trend |
|---|---|---|
| Projected Market Size (2030) | $35.3 Billion | Increased demand for high-quality waxing |
| Consumer Behavior Shift | Hair color premiumization, especially men | Willingness to invest in sophisticated grooming |
| Correlation with Body Grooming | 68% of premium hair color users also invest in professional body grooming | Direct indicator of shared mindset |
| Grey Blending Trend | 45% rise in male clients over 3 years | Desire for polished, natural appearance (extends to hair removal) |
| Social Media Influence | 72% of men under 35 grooming decisions influenced | Critical for visual consistency across all grooming aspects |
| Urban Grooming Spend Increase | 30% increase since 2023 | Clear willingness to pay for superior quality regimen |
30% Increase in Average Spend on Personal Grooming for Men in Urban Centers
According to a McKinsey & Company analysis, men in major cities have upped their spending on grooming products and services by 30% since 2023. This is about spending smarter, prioritizing quality and getting real results. Guys are treating their grooming as an investment in their personal and professional brand. That kind of financial commitment across their whole routine shows a clear willingness to pay for a better experience. If a client is already dropping serious money on a premium haircut and high-end skincare, he’s not going to cheap out on hair removal. He expects the same skill, hygiene, and lasting results from his waxing services, and he’s actively looking for providers who can meet those higher expectations.
Challenging the Notion of “Good Enough” Grooming
There’s this old idea that men’s grooming is all about utility, that as long as it’s fast and cheap, it’s fine. I just don’t buy it. The data on premium hair color blows that theory out of the water. Guys who are paying for specific, nuanced grey blending or custom color are looking for tailored results and a professional experience, not just ‘good enough’. This is a market of active, discerning customers. The thought that these same men will then turn around and grab the cheapest, quickest option for hair removal just doesn’t track with the fact that they’re already investing hundreds in other parts of their appearance. When someone pays top dollar for their hair, they’re going to seek out that same quality for every other part of their look. The ‘good enough’ approach is dead for a consumer base that’s now focused on sophisticated self-presentation.
The boom in men’s premium hair color isn’t happening in a vacuum. It’s part of a much bigger, more sophisticated approach to personal grooming. When clients invest in high-end hair color, they start looking for that same standard everywhere else, making quality waxing an essential part of their refined aesthetic.
What does “hair color premiumization” mean for men’s grooming?
It means guys are moving past simple, one-step color jobs. They’re now paying for higher-quality, more detailed services like grey blending, subtle highlights, and other specialized techniques that look more natural and require real skill.
How does a focus on premium hair color relate to waxing services?
When a guy invests in premium hair color, he wants his whole look to be polished and consistent. That higher standard naturally extends to other areas, so he’ll seek out high-quality waxing to match his well-maintained hair.
Are men truly willing to spend more on grooming services like waxing?
Yes. The data shows men, especially in cities, are spending significantly more on personal grooming. They’re willing to pay for better quality and professional results across the board, and that includes waxing.
What role does social media play in this trend?
For younger men especially, platforms like TikTok and Instagram dictate grooming standards. These visual platforms push a polished ideal, where premium hair and smooth, professionally waxed skin work together to create the desired look.
What kind of waxing experience do men seeking premium grooming typically look for?
They’re looking for a service that’s clean, professional, and efficient. They expect an experienced technician who delivers smooth, long-lasting results without causing a lot of irritation, complementing the investment they make in their overall appearance.
