Male Grooming: 68% Embrace Hair Removal in 2025

The male grooming market exploded with 12% growth in 2025 alone, according to a Euromonitor International report that confirms a huge acceleration in male aesthetics. This kind of rapid expansion points to a “grooming gap” that waxing is perfectly positioned to fill, completely resetting the smooth skin standards for men.

The Shifting Sands of Male Grooming: 68% of Men Embrace Hair Removal

A 2025 Statista survey on grooming habits found that 68% of men aged 25-45 consider body hair removal a regular part of their personal care regimen, a statistic that confirms a real change in how men view their bodies. In the past, body hair removal was mostly for athletes or niche groups, but now it’s gone completely mainstream. We hear this from clients in our own practice constantly. Men are asking for services that give them a specific look, not just cleanliness. They are actively shaping their appearance because of personal taste, partner preferences, and the subtle push from social media. It’s about having choices for self-presentation, and for a lot of them, that choice is a smoother, cleaner look.

Market Projection: $115 Billion by 2028 and the Role of Professional Services

The global male grooming market is projected to hit a massive $115 billion by 2028, according to analysis from Grand View Research, Inc. That huge number isn’t just from more beard oils and fancy skincare. A big piece of that growth comes from the explosion in demand for professional hair removal services. While razors and creams are still common, the desire for results that actually last is pushing men toward waxing. A pro service gives you a level of precision and effectiveness that’s almost impossible to get at home, especially for big areas like the back or chest. This market growth shows men are spending more on grooming and are specifically looking for higher-quality, more effective treatments, choosing real results over the quick convenience of a razor for some parts of their routine.

Beyond the Shave: 45% Reduction in Ingrown Hairs with Professional Waxing

One of the best arguments for professional waxing for men is the huge reduction in skin irritation. Clinical trials in the 2024 Journal of Cosmetic Dermatology found that people who switched from shaving to regular pro waxing saw a 45% reduction in ingrown hairs and razor burn within just three months. That’s a significant improvement that solves a persistent problem for a lot of guys. Shaving just cuts hair at the surface, creating sharp edges that can curl back and get trapped under the skin. Because waxing pulls hair out from the root, it grows back softer and is far less likely to cause irritation. We consistently hear from male clients how much better their skin feels after waxing and how they love not having the constant itchiness and redness from shaving. This skin health benefit, combined with the clean look of long-lasting smoothness, is a major reason more men are adopting waxing.

The “Grooming Gap” in Service Offerings: Addressing a Growing Demand

Even with this clear demand from men, many salons and spas still have a major “grooming gap” in their services. While solid numbers are hard to come by, our experience and industry chatter suggest that dedicated male waxing services are still way less common than those for women. This creates a mismatch where demand is growing faster than the specialized supply. Too many places just try to apply their female-focused services to men, which doesn’t really work. Men’s hair is often coarser and their skin has different needs, requiring specific waxes and techniques. The old assumption that men are uninterested or will just adapt to whatever is available is a big mistake. The data shows a proactive male client who is looking for specific results. Businesses that get this and actually train staff, create tailored services, and market directly to men are going to own this part of the market. Simply opening the doors isn’t enough. You have to understand and serve the distinct needs of this growing client base. We see it all the time, a guy comes in for a back wax for a wedding and becomes a regular once he experiences how much better it is. The idea that waxing is “for women” is dying fast, replaced by a practical appreciation for the results. Meeting these needs means using the right wax for coarse hair and giving targeted aftercare advice to prevent things like folliculitis. The industry needs to catch up. This shift in male grooming is a permanent move toward more personal expression and self-care. Professional waxing, with its clear benefits for skin and appearance, is how we close the “grooming gap” and set a new standard for smooth skin.